Cookies Policy

Introduction. Definition and Function of Cookies.

A cookie is a file that is downloaded to your computer when you access certain web pages. Cookies allow a web page, among other things, to store and retrieve information about a user’s or their computer’s browsing habits, depending on the information they contain and how you use your computer. Cookies are stored in the user’s browser only during the current session and occupy minimal memory space, not harming the computer. Cookies do not contain any specific personal information, and most of them are deleted from the hard drive at the end of the browser session (so-called session cookies).

Most browsers accept cookies as standard and, regardless of them, allow or prevent temporary or stored cookies in security settings.

Without your express consent – by activating cookies in your browser – Innov-arq will not link the stored data with your personal data provided at the time of your request or purchase.

What type of cookies does this website use?

According to the entity that manages them:

Own cookies: These are sent from our own computers or domain.

Third-party cookies: These are sent from a computer or domain that is not managed by us but by a third party.

According to the length of time they remain active:

Session cookies: These are temporary cookies that remain in your browser until you leave the website, and they are not stored on your computer’s hard drive or equivalent device. They are used to analyze traffic patterns on the website, which allows us to progressively improve the content and use of the website.

Persistent cookies: These are stored on the hard drive for a specific period and are read by our website each time you make a new visit. These cookies usually expire after the established time period and are commonly used to facilitate purchase and registration services.

According to their purpose:

Technical cookies: These allow the user to have a satisfactory browsing experience by enabling the proper functioning of the website. For example, they allow traffic and data communication control, access to restricted areas, completing the purchase process or application forms, using security elements, storing content for video sharing, or sharing content through social networks.

Customization cookies: These allow the user to access the service with predefined features based on a set of criteria, such as language, type of browser used to access the service, regional configuration from which the service is accessed, etc.

Analysis cookies: These allow us to quantify the number of users and perform statistical measurements of how users use the services offered. This analysis is done anonymously, and the data obtained is used to improve the website and our services.

Advertising cookies: These help manage advertising spaces as efficiently as possible, optimizing how advertising is displayed to the user.

Behavioral advertising cookies: These store information about user behavior through continuous observation of their browsing habits, allowing the development of a specific profile to show advertising based on that behavior.

Below, we detail the cookies used on our website and their purposes:

OWN COOKIES:

Cookies that are considered exempt from the duty of information and consent are those that are strictly necessary for the provision of a service explicitly requested by the user or that are necessary solely for communication between the user’s equipment and the network.

Registration cookies: When a user enters our website and logs in, a temporary own cookie is installed so that they can browse the user area without having to enter their data continuously. This cookie will disappear when the user logs out.

Analysis cookies: These cookies are used to study user behavior anonymously while browsing our website. This allows us to know the most viewed content, the number of visitors, etc. We use this information to improve the browsing experience and optimize our services. These cookies can be our own or from third parties, including Google Analytics and Iadvice.

Third-party advertising cookies: The goal is to optimize the display of advertising. To manage these services, we use Google’s DoubleClick platform, which stores information about the ads that have been shown to a user, the ones that interest them, and whether they visit the advertiser’s website.

THIRD-PARTY COOKIES:

This website, like most websites, includes functionalities provided by third parties.

New designs or third-party services are also regularly tested for recommendations and reports.

This may occasionally modify the cookie settings, and cookies not detailed in this policy may appear. It is important to note that these are temporary cookies that cannot always be reported and are only used for study and evaluation purposes. Under no circumstances will cookies be used that compromise your privacy.

Among the most stable third-party cookies are:

Cookies generated by analytical services, specifically Google Analytics, which help the website analyze the usage made by users of the website and improve its usability. In no case do these data associate users with information that could identify them directly. Google Analytics is a web analytics service provided by Google, Inc., a Delaware company whose main office is at 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google”).

We also use Facebook Ads, Facebook’s advertising platform, which allows us to create campaigns and ads. When generating an ad, you can target the audience by:

  • Location
  • Demographics (age, sex, etc.)
  • Interests (activities, hobbies, etc.)
  • What they buy online and through other channels
  • Etc.

The data obtained through Facebook Ads is subject to this privacy policy from the moment the user leaves their data on the form on this website to subscribe to the newsletter. In no case will the information from Facebook be used for a different purpose.

These lists are updated as quickly as possible whenever there is any change in the services offered on the website. However, it may happen that during the update, the list no longer includes a specific cookie, although they will always refer to cookies with identical purposes to those registered in the list.

Acceptance of the use of cookies. Obtaining consent and how to disable or delete cookies.

By using this website, the user expressly agrees to the processing of the information collected in the manner and for the purposes mentioned above. The user also acknowledges the possibility of rejecting the processing of such data or information by rejecting the use of cookies by selecting the appropriate settings in their browser. However, this option to block cookies in your browser may not allow you to use all the website’s features and may make your experience on our website less satisfactory.

You can enable, block, or delete cookies installed on your computer by configuring the browser options installed on your computer:

Internet Explorer: Windows.microsoft.com/en-xl/internet-explorer/delete-manage-cookies#ie=ie-10

Firefox: support.mozilla.org/en/kb/delete%20cookies

Chrome: support.google.com/chrome

Safari: apple.com/es/privacy/use-of-cookies/

Opera: help.opera.com/Windows/12.00/es-ES/cookies.html

If you have any questions about this cookie policy, you can contact Innov-arq by clicking here.